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Google AdWords.

Google AdWords

Google AdWords is the advertising platform of Google, where ads are served to users when they perform a search. Each keyword clients choose will have a cost per click (CPC) bid amount. The bids specify the maximum amount customers are willing to pay each time someone clicks their ad the maximum cost per click. Greater cost per click bid lets clients’ ad appear at a higher position on the search page.Moreover, AdWords has brought many features in its domain, which has resulted in increasing the advantages and make profitable results. Companies can advertise to their spectators with the help of Google AdWords when they research for their product group in the search engine.

Google AdWords

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Interest in digital marketing has certainly continued to grow over the last five years.