Search engine optimization (SEO) is the process of increasing the quality and quantity of traffic to particular website through organic search engine results. SEO often improves the quality of the content, ensuring that it riches related keywords and organizing it by using subheads, bullet points, and bold and italic characters. Websites can better the search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique. In addition, SEO also ensures that the site’s HTML is optimized such that a search engine can determine what is on the page and display it as a search result in relevant searches.
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Understanding the path from discovery to conversion of your customers is key in determining what changes.